{"product_id":"9781623651879","title":"50 Management Ideas You Really Need to Know","description":"The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product\/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.","brand":"Quercus","offers":[{"title":"Default Title","offer_id":47183782314224,"sku":"9781623651879","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781623651879_p0.jpg?v=1763860810","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781623651879","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}