{"product_id":"9781625342997","title":"Levi Strauss: The Man Who Gave Blue Jeans to the World","description":"\u003cp\u003eBlue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss \u0026amp; Co., the creator of this classic American garment.\u003c\/p\u003e\u003cp\u003eAs a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.\u003c\/p\u003e\u003cp\u003eBut despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated \"facts\" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"University of Massachusetts Press","offers":[{"title":"Default Title","offer_id":47038232985840,"sku":"9781625342997","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781625342997_p0.jpg?v=1763868532","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781625342997","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}