{"product_id":"9781625396082","title":"Twitter for Business","description":"\u003cp\u003eSocial networking allows your business to exponentially extend its reach, but many companies aren't exploiting the free platforms to their fullest. In Twitter for Business, The Nour Group shares five fundamental areas where Twitter can be leveraged for greatest impact in the business environment. \"Essentially, the worst thing you can do on social networks is to sell,\" they write. \"The best thing you can do is to listen. Your market is fairly intelligent; are you savvy enough to listen, identify what they need or struggle with?\" In the digital age where social media can make a brand, Twitter for Business is the must-read book to start building an influential Twitter presence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Nour Group","offers":[{"title":"Default Title","offer_id":47136060834032,"sku":"9781625396082","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781625396082_p0.jpg?v=1763863771","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781625396082","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}