{"product_id":"9781626236448","title":"The Elite Facial Surgery Practice: Development and Management","description":"\u003cp\u003eWritten by internationally renowned facial plastic surgeon and prolific author E. Gaylon McCollough, \u003cem\u003eThe Elite Facial Surgery Practice: Development and Management\u003c\/em\u003e offers 40 years of wisdom, all in one remarkable book. Instead of describing step-by-step techniques like traditional facial surgery textbooks, this exemplary guide covers issues rarely discussed in clinical literature.\u003c\/p\u003e\u003cp\u003eFrom preparing for a career in facial plastic surgery to everything it takes to achieve long-term excellence in clinical practice, readers will learn hard-earned trade secrets from this legend of facial plastic surgery. Much of the focus is on the enduring doctor\/patient relationship, with discussion on how to attain and maintain patient confidence, deliver personalized post-operative care, and manage dissatisfied patients.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePart I provides all the necessary steps for building a thriving facial surgery practice including selecting the right training, the golden rule of facial surgery, creating the ideal environment to deliver extraordinary care, the image of an elite facial surgeon, and leveraging social media.\u003c\/li\u003e\n\u003cli\u003ePart II and III cover core facial surgery procedures including minimally invasive and noninvasive methods. Enhanced with before and after photos, these chapters focus on indications for surgery, the aging process, facts versus myths, selecting the right approach, and lessons learned.\u003c\/li\u003e\n\u003cli\u003ePart IV reveals invaluable insights on topics most clinicians keep close to the vest such as how to create and maintain best practice models, dealing with unfortunate outcomes, managing and minimizing the risk of legal proceedings, and defending oneself in court.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAspiring and veteran facial surgeons alike will benefit from the invaluable pearls bestowed by an elite master who built a great foundation for next generations. Read this book cover to cover to enhance your surgical and business acumen - and ultimately - become a more compassionate, effective practitioner.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Thieme Publishers New York","offers":[{"title":"Default Title","offer_id":47061190246640,"sku":"9781626236448","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626236448_p0.jpg?v=1763865765","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626236448","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}