{"product_id":"9781626341715","title":"Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World","description":"\u003cp\u003e\u003cb\u003eA substantive yet down-to-earth business book that entertains while it teaches leaders and aspiring leaders why and how they should shape their communications in order to be more effective and impressive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a reality that athletes take more turns than most at public speaking and therefore provide both exemplary and cautionary examples to the rest of us. In \u003ci\u003eJock Talk\u003c\/i\u003e, Beth Levine points out, in a pithy and poignant way, what executives can learn from these examples.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eJock Talk\u003c\/i\u003e candidly examines the public comments of athletes, coaches, and team owners. Their stories serve to illustrate five foundational communication principles—audience-centricity, transparency, graciousness, brevity, and preparedness—that will help you find your best voice and communicate in a way that will build support, reputation, and business.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eJock Talk\u003c\/i\u003e offers a no-nonsense approach to establishing a credible, likable, and memorable tone and speaking style. In addition to the insights provided by the five principles, you will get tips on delivery and an easy-to-use framework for developing a presentation or remarks for any occasion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Greenleaf Book Group Press","offers":[{"title":"Default Title","offer_id":47037049995504,"sku":"9781626341715","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626341715_p0.jpg?v=1763866045","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626341715","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}