{"product_id":"9781626342927","title":"The Start-Up J Curve: The Six Steps to Entrepreneurial Success","description":"\u003cp\u003e\u003cb\u003eA predictable pattern of success\u003c\/b\u003e Entrepreneurs who have read early drafts of \u003ci\u003eThe Start-Up J Curve\u003c\/i\u003e responded, ''I wish I had this book years ago.''\u003c\/p\u003e\u003cp\u003eA start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the  start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. \u003ci\u003eThe Start-Up J Curve\u003c\/i\u003e gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.\u003c\/p\u003e\u003cp\u003eLove brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Greenleaf Book Group Press","offers":[{"title":"Default Title","offer_id":47037050978544,"sku":"9781626342927","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626342927_p0.jpg?v=1763869674","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626342927","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}