{"product_id":"9781626376816","title":"Political Communication in Action: From Theory to Practice","description":"From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process. This approachable new text: Covers both theory and real-world practice; uses examples and case studies to illustrate key concepts; shows what aspects of the process look like when done well, and when done poorly; addresses public affairs and advocacy communication, as well as political campaigns; explores changes emerging from the 2016 elections. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.\u003cbr\u003eCONTENTS:\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePolitical Communication in Action.\u003c\/li\u003e\n\u003cli\u003eDefining Political Communication.\u003c\/li\u003e\n\u003cli\u003eThe Tools of Political Persuasion.\u003c\/li\u003e\n\u003cli\u003eMaking Political Communication Effective.\u003c\/li\u003e\n\u003cli\u003ePolitical Issues.\u003c\/li\u003e\n\u003cli\u003ePolitical Research and Communication Planning.\u003c\/li\u003e\n\u003cli\u003ePolitical Speeches.\u003c\/li\u003e\n\u003cli\u003ePolitical Advertising and Television.\u003c\/li\u003e\n\u003cli\u003ePolitical Communication in the Internet Age.\u003c\/li\u003e\n\u003cli\u003eCommunicating Through the News Media.\u003c\/li\u003e\n\u003cli\u003eCommunication in an Age of Partisanship.\u003c\/li\u003e\n\u003cli\u003eCrisis Communication.\u003c\/li\u003e\n\u003cli\u003eThe Ethical Line in Political Communication.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"Lynne Rienner Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47042191327472,"sku":"9781626376816","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626376816_p0.jpg?v=1763865365","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626376816","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}