{"product_id":"9781626560437","title":"The B Corp Handbook: How to Use Business as a Force for Good","description":"\u003cp\u003e\u003cb\u003eUsing Business as a Force for Good\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eJoin a Growing Movement:\u003c\/b\u003e Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben \u0026amp; Jerry’s and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild a Better Business:\u003c\/b\u003e Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.\u003c\/p\u003e\u003cp\u003eMore than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They’re called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification.\u003c\/p\u003e\u003cp\u003eThis book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.\u003c\/p\u003e","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":47062514434288,"sku":"9781626560437","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626560437_p0.jpg?v=1763870084","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626560437","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}