{"product_id":"9781626611429","title":"The Media Business: It's Not a Charitable Function-A Guide to Sales","description":"\u003ci\u003eThe Media Business\u003c\/i\u003e helps students successfully make the transition from academia into the media industry, particularly into careers in sales.\u003cp\u003eThe book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.\u003c\/p\u003e\u003cp\u003eEach chapter begins with a pre-test, which helps readers identify key concepts and focus their learning. Chapters also include practical exercises that provide opportunities to apply target skills and knowledge, and supplemental resources for additional study.\u003c\/p\u003e\u003cp\u003eDesigned to review information from introductory courses, build on it, and show students how their knowledge can be put to use in the real world, The Media Business is written specifically for courses in media sales within a media curriculum, and can be used by broadcasting, journalism, and advertising departments.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSusan De Bonis\u003c\/b\u003e earned her Ph.D. in Communications at the University of Tennessee. With 20 years experience in the media industry, she has worked in newspaper, radio, and television including work for the \u003ci\u003eLos Angeles Times, The Atlanta Journal-Constitution\u003c\/i\u003e and Clear Channel Communications. Dr. De Bonis is currently an assistant professor in the Department of Communication Arts in Multimedia at Georgia Southern University. In 2013 she was nominated for a Peabody Award and a Southeast Regional Emmy student production award for producing live election coverage. She won a 2012 Emmy for a Southeast Regional Student Production, on which she served as a producer.\u003c\/p\u003e","brand":"Cognella Inc.","offers":[{"title":"Default Title","offer_id":47055323037936,"sku":"9781626611429","price":63.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626611429_p0.jpg?v=1763864484","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626611429","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}