{"product_id":"9781626750913","title":"The Social Executive: Winning In The Multi-Trillion Social Economy","description":"The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. \u003cbr\u003e\u003cbr\u003eIt looks at how eight new people coming online a second impacts the way we connect and what that means for your business. \u003cbr\u003e\u003cbr\u003eYour customers are already there, researching, shopping, sharing and wanting service. Are you? Or are you creating an opening for your competitors?\u003cbr\u003e\u003cbr\u003eLeaders know about social media but many wonder if it’s still a fad.\u003cbr\u003e\u003cbr\u003eAccording to IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016.\u003cbr\u003e\u003cbr\u003eAt its heart social is a story about growth and knowing how to navigate its ecosystem, an imperative. \u003cbr\u003e\u003cbr\u003eThe Social Executive helps individuals and organizations to understand the connected economy and the risk of not being there.","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":47139406020848,"sku":"9781626750913","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781626750913_p0.jpg?v=1763862934","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781626750913","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}