{"product_id":"9781627040020","title":"Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business","description":"\u003cbr\u003e In this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas and where to look for yours; The only two ways to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; the essential lessons of being persistent; why you should jump in now and fine-tune later; and more proven, in-the-trenches guidelines - lessons that you can put to work today!","brand":"Mandevilla Press","offers":[{"title":"Default Title","offer_id":47058968314096,"sku":"9781627040020","price":14.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781627040020_p0.jpg?v=1763867886","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781627040020","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}