{"product_id":"9781628090154","title":"Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry","description":"Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In \u003ci\u003eUniversal Versus Disney\u003c\/i\u003e, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.\u003cbr\u003e","brand":"Unofficial Guides","offers":[{"title":"Default Title","offer_id":47166889853168,"sku":"9781628090154","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781628090154_p0.jpg?v=1763867060","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781628090154","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}