{"product_id":"9781628652581","title":"Above the Noise: Creating Trust, Value \u0026 Reputation Online Using Basic Digital PR","description":"\u003cb\u003eThe Internet is an overwhelming cacophony, each brand fighting to rise above the noise.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e  Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an integrated mix of basic content marketing, social media and search engine optimization (SEO).\u003cbr\u003e  \u003cbr\u003e  You'll learn incredibly valuable tactics any beginner-to-intermediate marketer, business owner or entrepreneur can quickly master, resulting in:\u003cbr\u003e  \u003cbr\u003e  • Stronger brand clarity - if you don't understand the benefits and audience appeal of your product or service, why should anyone else?\u003cbr\u003e  • Define a niche you can influence and dominate\u003cbr\u003e  • Create consistent messaging wrapped into every aspect of your online presence\u003cbr\u003e  • Learn the importance of monitoring and creating trust signals\u003cbr\u003e  • Form a habit of content creation\u003cbr\u003e  • Integrate basic SEO tactics for your website, blog and social media\u003cbr\u003e  • Amplify visibility through fast, easy images and repurposed content\u003cbr\u003e  • Curate content on social media to show expertise and provide value\u003cbr\u003e  • Be more authentic, to build a loyal audience, and\u003cbr\u003e  • Join conversations that fit your audience\/brand\u003cbr\u003e  \u003cbr\u003e  It's not just about building visibility - it's about building visibility with the right audience most likely to buy your product or service, while building trust and influence that reinforces their decision. It's about rising above your competitors to stand out, like an unstoppable force of nature.\u003cbr\u003e  \u003cbr\u003e  Above The Noise is a must-read for those who have learned the basics of content marketing, SEO and social media, but struggle to form a united, integrated approach that drives actual results and revenue.\u003cbr\u003e  \u003cbr\u003e  If four of the MOST IMPORTANT INFLUENCERS in marketing endorse this book, shouldn't you read it right now?\u003cbr\u003e    \u003cbr\u003e  WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.\u003cp\u003e    Above the Noise is the owners' manual for the modern PR professional.\u003cbr\u003e  \u003c\/p\u003e","brand":"Motivational Press","offers":[{"title":"Default Title","offer_id":49830162628848,"sku":"9781628652581","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781628652581","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}