{"product_id":"9781630476595","title":"Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want","description":"Create a Better World Through the Power of Profit!\u003cp\u003e \u003c\/p\u003e\u003cp\u003eImagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"Guerrilla Marketing to Heal the World\" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eCreate projects (and products) that accomplish social change, profitability, and cost reduction all at once\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGreen your company in ways that save money and make money\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGain enormous positive reputation as a visionary company worth supporting\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTurn marketing from a cost to a revenue stream\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEmbrace abundance and transformation---and stop worrying about market share\u003c\/p\u003e","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":47139553411312,"sku":"9781630476595","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781630476595_p0.jpg?v=1769886985","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781630476595","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}