{"product_id":"9781632650122","title":"The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success","description":"\u003cbr\u003eCorporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.\u003cp\u003e\u003ci\u003eThe Hook\u003c\/i\u003e gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.\u003c\/p\u003e\u003cp\u003eMore specifically, \u003ci\u003eThe Hook\u003c\/i\u003e will teach you how story-selling can be used as an incredibly powerful instrument to:\u003c\/p\u003e\u003cli\u003eCreate an emotional connection between your organization and its target market, or between a product and consumers.\u003c\/li\u003e\u003cli\u003eGenerate interest, enthusiasm, and support for a person, company, or product.\u003c\/li\u003e\u003cli\u003eDemonstrate the benefits and potential of any product, service, company, or individual.\u003c\/li\u003e\u003cli\u003eCreate a culture of inclusion for any company or product.\u003c\/li\u003e\u003cli\u003eEnhance staff commitment to mission and objectives.\u003c\/li\u003e\u003cli\u003eImprove the power, tone, and texture of speeches, proposals, presentations, and printed materials.\u003c\/li\u003e","brand":"Career Press, Incorporated","offers":[{"title":"Default Title","offer_id":47042425651440,"sku":"9781632650122","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781632650122_p0.jpg?v=1763674979","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781632650122","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}