{"product_id":"9781632659231","title":"Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication","description":"Does your business feel lifeless in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? You may be a zombie and not even know it.\u003cbr\u003e\u003cbr\u003eZombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. \u003ci\u003eThe Zombie Business Cure\u003c\/i\u003e gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.\u003cbr\u003e\u003cbr\u003eThe best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships. \u003ci\u003eThe Zombie Business Cure\u003c\/i\u003e will help you:\u003cbr\u003e\u003cli\u003eRealize identity is the foundation for success.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eDiscover identity problems that commonly lead to communication failures.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003ePrevent zombie-like behavior by tackling the five most common zombie traits.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eApproach new communication efforts in a more mindful way.\u003cbr\u003e\u003cbr\u003eYou’ll learn from real-life case studies and also gain practical tips and exercises that will help your business. \u003ci\u003eThe Zombie Business Cure\u003c\/i\u003e is the antidote for lifeless communication that repels customers. By using the principles in this book, you’ll attract the right audiences and increase your success.\u003c\/li\u003e","brand":"Red Wheel\/Weiser","offers":[{"title":"Default Title","offer_id":47113715876080,"sku":"9781632659231","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781632659231_p0.jpg?v=1763674930","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781632659231","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}