{"product_id":"9781632991270","title":"Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits","description":"\u003cp\u003eAuthor Joe Tawfik presents an assured collection of valuable insights in \u003cem\u003eExperience My Brand \u003c\/em\u003ethat are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.”\u003c\/p\u003e\u003cp\u003eYou will learn through detailed analysis and real-world illustrations how to:\u003c\/p\u003e\u003cp\u003e• Analyze, Design, and Measure Customer Experience \u003c\/p\u003e\u003cp\u003e• Implement Superior Customer Experience Initiatives\u003c\/p\u003e\u003cp\u003e• Consider how Customer Experience Will Change and Transform the Future\u003c\/p\u003e\u003cp\u003eWith its plentiful tables and figures to complement his text, \u003cem\u003eExperience My Brand\u003c\/em\u003e puts theory into practice in a way that will keep you alert and engaged. \u003cem\u003eExperience My Brand’s\u003c\/em\u003e unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Greenleaf Book Group, LLC","offers":[{"title":"Default Title","offer_id":47055623946480,"sku":"9781632991270","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781632991270_p0.jpg?v=1763676182","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781632991270","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}