{"product_id":"9781633310056","title":"Greenthink: How Profit Saves The Planet","description":"\u003cb\u003e2016 IPPY Gold Medal Winner\u003c\/b\u003e\u003cp\u003eRick Fedrizzi is the most important environmentalist you've never heard of-and \u003ci\u003eGreenthink\u003c\/i\u003e is his manifesto. \u003c\/p\u003e\u003cp\u003eA former Fortune 50 manufacturing executive, Fedrizzi became a leader of the modern environmental movement when he played an instrumental role in creating the most important and far-reaching sustainability movement of our time: the green building movement. \u003c\/p\u003e\u003cp\u003eToday, Fedrizzi's work and ideas are transforming the real estate industry, one of the largest sectors of the global economy, and one of the largest contributors to climate change. As a co-founder of the U.S. Green Building Council, Fedrizzi oversaw the creation of LEED-Leadership in Energy \u0026amp; Environmental Design-which has certified more than four billion square feet of sustainable real estate worldwide. According to Paul Hawken, a legendary environmentalist, \"USGBC may have had a greater impact than any other single organization in the world on materials saved, toxins eliminated, greenhouse gases avoided, and human health enhanced.\"\u003c\/p\u003e\u003cp\u003eBut that's only half the story: the green building industry has also sparked billions of dollars of economic impact and created millions of jobs. This stunning revelation-that sustainability is profitable-is at the heart of Fedrizzi's call to action in \u003ci\u003eGreenthink\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eFor decades, environmentalists and the private sector have been at odds. Activists have decried the impact of industry on the environment. Business leaders, meanwhile, resent environmentalists for \"job-killing regulations.\" But in \u003ci\u003eGreenthink\u003c\/i\u003e, Fedrizzi turns conventional wisdom on its head by showing how profit can save the planet, and how sustainability is the biggest business opportunity of the 21st century.\u003c\/p\u003e\u003cp\u003eWith the urgency of Al Gore's \u003ci\u003eAn Inconvenient Truth\u003c\/i\u003e, the illuminating stories of Tom Friedman's \u003ci\u003eThe Lexus and the Olive Tree\u003c\/i\u003e, and the insight of Malcolm Gladwell's \u003ci\u003eThe Tipping Point\u003c\/i\u003e, Fedrizzi calls the reader's attention to hidden yet fundamental truths about our environment, our society, and our economy. His message is as controversial as it is clear: leverage the profit motive to save the world-and its humans-from environmental catastrophe. \u003c\/p\u003e\u003cp\u003eWith a heartfelt foreword by actor and activist Leonardo DiCaprio, \u003ci\u003eGreenthink\u003c\/i\u003e is a must-read for anyone who cares about the future of our environment, or the future of our economy. Because, in Fedrizzi's words, \"they will share the same fate.\"\u003c\/p\u003e","brand":"Disruption Books","offers":[{"title":"Default Title","offer_id":47063304372464,"sku":"9781633310056","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633310056_p0.jpg?v=1769887861","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633310056","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}