{"product_id":"9781633537347","title":"Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business","description":"\u003cp\u003e \u003cb\u003e \u003cb\u003eBusiness magic and disruptive innovation\u003c\/b\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003cb\u003eFirst comes the magic, and then the magic becomes the reality\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eYou may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eBusiness strategies from the world's greatest magicians:\u003c\/b\u003e This book takes everything that three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of \u003ci\u003eCreating Business Magic\u003c\/i\u003e is the belief that imagination can make magicians of us all.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eMagic and disruptive innovation:\u003c\/b\u003e Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnticipate the next trends out of thin air\u003c\/li\u003e\n\u003cli\u003eCreate remarkable new products that wow customers\u003c\/li\u003e\n\u003cli\u003eLaunch marketing and advertising campaigns that will mesmerize “aspirationals”\u003c\/li\u003e\n\u003cli\u003eMake dazzling sales presentations \u003c\/li\u003e\n\u003cli\u003eResolve seemingly unsolvable business dilemmas\u003c\/li\u003e\n\u003cli\u003eInspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cb\u003eBusiness magic:\u003c\/b\u003e Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele—GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama— \u003ci\u003eCreating Business Magic\u003c\/i\u003e is both an authoritative business management book and a spectacular, entertaining read.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Mango Media","offers":[{"title":"Default Title","offer_id":47049213247728,"sku":"9781633537347","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633537347_p0.jpg?v=1763677146","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633537347","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}