{"product_id":"9781633691421","title":"Do You Want to Keep Your Customers Forever?","description":"\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a \"learning relationship.\" Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47139565797616,"sku":"9781633691421","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633691421_p0.jpg?v=1763677314","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633691421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}