{"product_id":"9781633692022","title":"Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology","description":"Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)—one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson\u0026amp;Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47139744514288,"sku":"9781633692022","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633692022_p0.jpg?v=1763677714","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633692022","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}