{"product_id":"9781633694576","title":"HBR's 10 Must Reads on Strategic Marketing (with featured article \"Marketing Myopia,\" by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products—and start cultivating relationships with the right customers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you’re \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird’s-eye view of your brand’s strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that’s larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47053383631088,"sku":"9781633694576","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633694576_p0.jpg?v=1772500268","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633694576","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}