{"product_id":"9781633696464","title":"Reinvent Your Business Model : How to Seize the White Space for Transformative Growth","description":"\u003cp\u003eBusiness model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In \u003ci\u003eReinvent Your Business Model\u003c\/i\u003e , Mark Johnson reveals the playbook.\u003c\/p\u003e\u003cp\u003eJohnson lays out an eminently practical framework identifying the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFulfilling unmet customer needs in their current markets\u003c\/li\u003e\n\u003cli\u003eServing entirely new customers and creating new markets\u003c\/li\u003e\n\u003cli\u003eResponding to tectonic shifts in market demand, government policy, and technologies that affect entire industries\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHe then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.\u003c\/p\u003e\u003cp\u003eBusiness model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.\u003c\/p\u003e\u003cp\u003eJohnson has also added a new chapter on digital transformation, which presents a framework for digital business models and four new case studies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Conrad P. Pritscher","offers":[{"title":"Default Title","offer_id":47032201085168,"sku":"9781633696464","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781633696464_p0.jpg?v=1763677502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781633696464","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}