{"product_id":"9781635054743","title":"Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness","description":"\u003cp\u003eIn the summer of 1984, I was an independent college student living alone in Boston. One day, I woke up hot, scared, and starving. A search of my fridge and cabinets turned up only flour, onions, and cooking oil. I cut up an onion, dipped the slices in flour, and fried them. Onion rings for breakfast, lunch, and dinner. The next day, I began feeling ill. I hadn’t eaten a meal in two days and didn’t expect a paycheck for another week.\u003c\/p\u003e\u003cp\u003eMy apartment buzzer sounded. It was Sammy, a friend’s uncle. I hit the buzzer to let him in the building. Sammy entered my apartment and told me that he received a call from his niece about my situation. He gave me $40 to buy groceries. I began to cry and hugged Sammy like my life depended on it. In a sense, it did. Sammy was making an investment in my future, which strengthened my resolve to overcome challenges and reinforced my desire to defy the odds and fulfill my dreams.\u003c\/p\u003e\u003cp\u003eForty Dollars and a Brand includes stories, tips, brand-building activities, and a personal brand journal so you can document the evolution of your personal brand during your journey toward discovering and living your awesomeness.\u003c\/p\u003e\u003cp\u003eA shy introvert who grew up with two sisters in a single-parent household in S.E., Washington, DC, Denise Moore (Kaigler) encountered numerous challenges. Defying the odds, she evolved her personal brand, became a corporate leader at Reebok, adidas Group, Nintendo, and Boston Scientific, and worked with numerous celebrities, including Jay Z, Scarlett Johansson, Venus Williams, and Pharrell Williams.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Mill City Press, Inc.","offers":[{"title":"Default Title","offer_id":47032078991600,"sku":"9781635054743","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781635054743_p0.jpg?v=1763681848","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781635054743","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}