{"product_id":"9781635610666","title":"The Election Game and How to Win It","description":"\u003cp\u003eIn the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. \u003c\/p\u003e\u003cp\u003eIn this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. “The issues don’t mean a hell of a lot,” he observes. Napolitan makes clear that the idea of “selling” candidates is a misnomer. Instead, he says those who win elections have personalities that make for “instant involvement” with viewers and listeners.\u003c\/p\u003e\u003cp\u003eThough it’s not a handbook, Napolitan says \u003cem\u003eThe Election Game and How to Win It \u003c\/em\u003ewill be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Echo Point Books \u0026 Media","offers":[{"title":"Default Title","offer_id":47032165499120,"sku":"9781635610666","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781635610666_p0.jpg?v=1763683120","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781635610666","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}