{"product_id":"9781635761764","title":"Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us about Building Valuable Companies","description":"\u003cp\u003e \u003cb\u003eFrom \u003ci\u003eStartup Leadership\u003c\/i\u003e author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Flat out, the best book on entrepreneurship I have ever read.” —Roger Martin, author of \u003ci\u003eCreating Great Choices\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eHere’s an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career.\u003c\/p\u003e\u003cp\u003eWe all dream about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate and create new jobs. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake?\u003c\/p\u003e\u003cp\u003e \u003ci\u003eBuilding on Bedrock\u003c\/i\u003e helps answer that question. Based upon research, but told through the stories of American entrepreneurs Sam Walton, Walt Disney, Estée Lauder, Ray Kroc, and others, \u003ci\u003eBuilding on Bedrock\u003c\/i\u003e will help you understand the elements most essential to taking the entrepreneurial leap. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person’s success? Which might be the key to your success?\u003c\/p\u003e\u003cp\u003eWhat you learn may surprise you.\u003c\/p\u003e","brand":"Diversion Publishing - Ips","offers":[{"title":"Default Title","offer_id":47046451953904,"sku":"9781635761764","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781635761764_p0.jpg?v=1763683104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781635761764","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}