{"product_id":"9781635766530","title":"In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool","description":"\u003cb\u003eFrom treehouse dream to global brand, Tofurky’s Founder and Chairman shares his story of selling millions of plant-based food products without selling out.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Success doesn’t happen overnight. Except for Seth Tibbott, to whom it does—but only after fifteen years of intrepid failure. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e proves that a good idea can change the world \u003ci\u003eand\u003c\/i\u003e make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.\u003cbr\u003e","brand":"Diversion Books","offers":[{"title":"Default Title","offer_id":47918047920368,"sku":"9781635766530","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781635766530_p0.jpg?v=1763683196","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781635766530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}