{"product_id":"9781640074033","title":"How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today","description":"\u003cp\u003eClaude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.\u003c\/p\u003e\u003cp\u003eClaude codified his techniques in 1923 in a book called \u003cem\u003eScientific Advertising.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhile this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.\u003c\/p\u003e\u003cp\u003eTo ensure Claude’s techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude’s original work and revitalized it for today. \u003c\/p\u003e\u003cp\u003eTony isolated\u003cstrong\u003e \u003cem\u003e114 Profitable Laws of Advertising \u0026amp; Marketing \u003c\/em\u003e\u003c\/strong\u003eproviding a clear set of rules that anyone can follow. These Laws spread across 17 categories including:\u003c\/p\u003e\u003cp\u003e• 8 Laws for Headlines\u003c\/p\u003e\u003cp\u003e• 2 Laws for Call-to-Action\u003c\/p\u003e\u003cp\u003e• 13 Laws for Salesmanship\u003c\/p\u003e\u003cp\u003eNever before has Claude’s work been presented with such clarity, including:\u003c\/p\u003e\u003cp\u003e• Uncommon words defined.\u003c\/p\u003e\u003cp\u003e• Example ads referenced by Claude.\u003c\/p\u003e\u003cp\u003e• Added illustrations to aid understanding.\u003c\/p\u003e\u003cp\u003eIf you learn and apply these laws, you’ll never waste money on ineffective advertising or marketing again. That’s a promise! \u003c\/p\u003e","brand":"AWE Systems LLC","offers":[{"title":"Default Title","offer_id":47139750641904,"sku":"9781640074033","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781640074033_p0.jpg?v=1763683548","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781640074033","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}