{"product_id":"9781681686905","title":"The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail","description":"\u003cp\u003eHis work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-one of the most influential business books of all time-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47038696390896,"sku":"9781681686905","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781681686905_p0.jpg?v=1763695040","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781681686905","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}