{"product_id":"9781681982663","title":"Best Business Practices for Photographers","description":"\u003cp\u003eThe photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eBest Business Practices for Photographers, 3rd Edition\u003c\/i\u003e , is an updated and expanded version of John Harrington’s bestselling books on the topic. For the first time, Harrington brings together both \u003ci\u003eBest Business Practices for Photographers\u003c\/i\u003e and \u003ci\u003eMore Best Business Practices for Photographers\u003c\/i\u003e , creating a complete and comprehensive guide for photographers starting, maintaining, and growing their business in order to achieve financial success and personal satisfaction.\u003c\/p\u003e\u003cp\u003eIn great detail and with a friendly, conversational voice, Harrington covers all the key points of the business of professional photography, and he provides today’s best practices that you need to know. This book covers:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e• How to establish your business (Sole Proprietor vs. LLC\/LLP vs. S Corp)\u003c\/ul\u003e\u003cul\u003e• Whether or not you need a physical, brick-and-mortar location\u003c\/ul\u003e\u003cul\u003e• The equipment you need\u003c\/ul\u003e\u003cul\u003e• Planning a shoot\u003c\/ul\u003e\u003cul\u003e• The value of internships\u003c\/ul\u003e\u003cul\u003e• Setting your fees\u003c\/ul\u003e\u003cul\u003e• Pricing your work\u003c\/ul\u003e\u003cul\u003e• Why you need insurance\u003c\/ul\u003e\u003cul\u003e• Surviving an IRS audit\u003c\/ul\u003e\u003cul\u003e• Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage\u003c\/ul\u003e\u003cul\u003e• The art of negotiation\u003c\/ul\u003e\u003cul\u003e• How video can be incorporated into your business\u003c\/ul\u003e\u003cul\u003e• Marketing, branding, and social media\u003c\/ul\u003e\u003cul\u003e• Publishing a book of your work\u003c\/ul\u003e\u003cul\u003e• Practical finance advice and guidance, from working with accountants to setting up QuickBooks\u003c\/ul\u003e\u003cul\u003e• How to protect your work\u003c\/ul\u003e\u003cul\u003e• Releases for models, property, and more\u003c\/ul\u003e\u003cul\u003e• How to handle a breach of contract\u003c\/ul\u003e\u003cul\u003e• Licensing your work\u003c\/ul\u003e\u003cul\u003e• Digital asset management\u003c\/ul\u003eWhether you’re just starting a photography business or you’re a veteran shooter looking to improve your finances, \u003ci\u003eBest Business Practices for Photographers, 3rd Edition\u003c\/i\u003e , is for you. Harrington’s \u003ci\u003eBest Business Practices\u003c\/i\u003e books have long been recognized throughout the industry as \u003ci\u003ethe\u003c\/i\u003e go-to resource for photographers, and this new, complete 3rd Edition is your key to a successful career in photography.","brand":"Rocky Nook","offers":[{"title":"Default Title","offer_id":47058900484336,"sku":"9781681982663","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781681982663_p0.jpg?v=1763695167","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781681982663","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}