{"product_id":"9781682307564","title":"The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perceptions","description":"\u003cb\u003eBest-selling author of \u003ci\u003eThinking in New Boxes \u003c\/i\u003e and Fellow in a $5 billion international consulting firm, BCG, Luc de Brabandere shares the secrets to change that are not just vital to businesses, but life itself.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Throughout history, human beings have adapted to improve their lives and shape the world as we know it. But as the world changes, so must our perception of it—even what we create.  \u003cbr\u003e\u003cbr\u003e Using approachable, witty, and engaging examples from philosophy, science, technology and linguistics, Luc de Brabandere explores the dangers, both in business and in life, of relying on habit and repetition. Behaviors that work for us one day may not the next. To truly move forward, we must not just embrace what works, but constantly explore what could work better. \u003cbr\u003e\u003cbr\u003e This constant exploration is what drives change, inspires creativity, and fosters dynamic strategy in all facets of life, especially business, where innovation and out-of-the-box thinking has led and will lead to humankind’s greatest tomorrows.  \u003cbr\u003e\u003cbr\u003e Both a clever and eye-opening guide and an invaluable vault of knowledge, \u003ci\u003eThe Forgotten Half of Change\u003c\/i\u003e provides tools for strategic management that adapt to the test of time.","brand":"Diversion Books","offers":[{"title":"Default Title","offer_id":47176080982256,"sku":"9781682307564","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781682307564_p0.jpg?v=1763696689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781682307564","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}