{"product_id":"9781683784364","title":"Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne Includes Analysis","description":"\u003cp\u003e\u003cstrong\u003eSummary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreview\u003c\/strong\u003e:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant \u003c\/em\u003eis the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean…\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePLEASE NOTE: This is \u003cem\u003ekey takeaways and analysis\u003c\/em\u003e of the book and NOT the original book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside this Instaread Summary of Blue Ocean Strategy\u003c\/strong\u003e \u003cstrong\u003eby W. Chan Kim and Renée A. Mauborgne | Includes Analysis\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eOverview of the Book\u003c\/li\u003e \u003cli\u003eImportant People\u003c\/li\u003e \u003cli\u003eKey Takeaways\u003c\/li\u003e \u003cli\u003eAnalysis of Key Takeaways\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisit our website at \u003c\/strong\u003e\u003cstrong\u003einstaread.co\u003c\/strong\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Instaread Inc","offers":[{"title":"Default Title","offer_id":47032350015728,"sku":"9781683784364","price":4.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781683784364_p0.jpg?v=1763701582","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781683784364","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}