{"product_id":"9781683784449","title":"Summary of Invisible Influence: by Jonah Berger Includes Analysis","description":"\u003cp\u003e\u003cstrong\u003eSummary of Invisible Influence by Jonah Berger | Includes Analysis\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePreview\u003c\/strong\u003e:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eInvisible Influence\u003c\/em\u003e by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFamiliarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIndividuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group…\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePLEASE NOTE: This is \u003cem\u003ekey takeaways and analysis\u003c\/em\u003e of the book and NOT the original book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside this Instaread Summary of Invisible Influence\u003c\/strong\u003e \u003cstrong\u003eby Jonah Berger | Includes Analysis\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eOverview of the Book\u003c\/li\u003e \u003cli\u003eImportant People\u003c\/li\u003e \u003cli\u003eKey Takeaways\u003c\/li\u003e \u003cli\u003eAnalysis of Key Takeaways\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisit our website at \u003c\/strong\u003e\u003cstrong\u003einstaread.co\u003c\/strong\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Instaread Inc","offers":[{"title":"Default Title","offer_id":47032163533040,"sku":"9781683784449","price":4.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781683784449_p0.jpg?v=1763701483","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781683784449","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}