{"product_id":"9781742468334","title":"The Profit Principle: Turn What You Know Into What You Do - Without Borrowing a Cent!","description":"The profit principle is the \u003cb\u003eonly\u003c\/b\u003e secret to good business you'll ever need to know. \u003cp\u003eSuccess in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach.\u003c\/p\u003e \u003cp\u003eMost books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions.\u003c\/p\u003e \u003cp\u003eIf you want to run your own business and don't already, stop and ask yourself why not? \u003ci\u003eThe Profit Principle\u003c\/i\u003e is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47114201071856,"sku":"9781742468334","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781742468334_p0.jpg?v=1763703424","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781742468334","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}