{"product_id":"9781742468365","title":"The Vibe: The Marketing Handbook for Every Product, Service and Industry","description":"While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. \u003cp\u003eIn \u003ci\u003eThe Vibe\u003c\/i\u003e Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.\u003c\/p\u003e \u003cp\u003eEasy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- \u003ci\u003eThe Vibe\u003c\/i\u003e is what every brand needs!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47114214277360,"sku":"9781742468365","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781742468365_p0.jpg?v=1763704182","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781742468365","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}