{"product_id":"9781742469959","title":"Marketing Your Small Business For Dummies","description":"\u003cp\u003e\u003cb\u003eCreated especially for the Australian customer!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAttract customers and ensure the ongoing success of your small business with this no-nonsense guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eKnow your target market\u003c\/b\u003e — identify your ideal customers, and what, how and why they buy\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDevelop business and marketing plans\u003c\/b\u003e — learn how to create them and why they're so important\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild effective databases\u003c\/b\u003e — develop a database that creates business for you, without the headaches\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSolidify your branding\u003c\/b\u003e — create a unique brand and keep it fresh and exciting\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eUnderstand the power of advertising\u003c\/b\u003e — assess if it's right for your business and how to pick the right strategies\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMaster publicity\u003c\/b\u003e — get your business in the media with the right message\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eImplement relationship marketing\u003c\/b\u003e — develop and maintain networks to create new opportunities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEmbrace websites and online marketing\u003c\/b\u003e — build a website that drives customers to you, and use online tools and search engines to generate business\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47172297949424,"sku":"9781742469959","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781742469959_p0.jpg?v=1763703119","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781742469959","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}