{"product_id":"9781743314777","title":"Strategic Sport Marketing","description":"\u003cp\u003eThis is a systematic introduction to marketing issues for sport management students as well as practicing sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators, and lounge-room fans. Case studies and \"sportviews\" selected from a wide range of sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, \u003ci\u003eStrategic Sport Marketing\u003c\/i\u003e is a practical tool and theoretical guide to sport marketing internationally. This third edition is fully revised and updated, and includes a new chapter on the role of online and other digital technologies in sport marketing.\u003c\/p\u003e","brand":"Allen \u0026 Unwin Pty., Limited","offers":[{"title":"Default Title","offer_id":47050597368048,"sku":"9781743314777","price":42.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781743314777_p0.jpg?v=1763706787","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781743314777","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}