{"product_id":"9781770222298","title":"Doing Business Digitally: Eight Steps to Online Success","description":"The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change.\u003cbr\u003e\u003cbr\u003eDoing Business Digitally:\u003cbr\u003e• demonstrates the increasing power of the internet as a driver of business strategy;\u003cbr\u003e• demystifies the essential elements of internet marketing;\u003cbr\u003e• provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales;\u003cbr\u003e• gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad;\u003cbr\u003e• explains step by step how to develop a website that will work as a business tool;\u003cbr\u003e• shows how search engine marketing can generate traffic to a web page;\u003cbr\u003e• provides rules to maximise the effectiveness of email marketing and online advertising; and\u003cbr\u003e• presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success.\u003cbr\u003e\u003cbr\u003eComplete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.","brand":"Huia (NZ) Ltd","offers":[{"title":"Default Title","offer_id":47300972216560,"sku":"9781770222298","price":7.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781770222298_p0.jpg?v=1763706153","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781770222298","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}