{"product_id":"9781770411753","title":"The Death of WCW: 10th Anniversary Edition of the Bestselling Classic -- Revised and Expanded","description":"\u003cbr\u003eIn 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. Each week, fans tuned in to Monday Nitro, flocked to sold-out arenas, and carried home truckloads of WCW merchandise. It seemed the company could do no wrong.\u003cp\u003eBut by 2001, however, everything had bottomed out. The company — having lost a whopping 95% of its audience — was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. WCW was laid to rest.\u003c\/p\u003e\u003cp\u003eWhat went wrong? This expanded and updated version of the bestselling \u003ci\u003eDeath of WCW\u003c\/i\u003e takes readers through a detailed dissection of WCW’s downfall, including even more commentary from the men who were there and serves as an object lesson — and dire warning — as WWE and TNA hurtle toward the 15th anniversary of WCW’s demise.\u003c\/p\u003e","brand":"ECW Press","offers":[{"title":"Default Title","offer_id":47038782537968,"sku":"9781770411753","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781770411753_p0.jpg?v=1763706016","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781770411753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}