{"product_id":"9781772570397","title":"Proposals - Getting Started Getting Better: Your Indispensable Guide to Surviving (and Thriving!) in Proposal Land","description":"\u003cp\u003eWelcome to Proposal Land:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e    Where companies move heaven and earth to respond to inconsistent and difficult-to-interpret Requests for Proposals (RFPs) against hard deadlines\u003c\/li\u003e  \u003cli\u003e    Where RFP issuers routinely ask for twice as much information as can reasonably be gathered and presented in the time allowed\u003c\/li\u003e  \u003cli\u003e    Where many RFP responders use a cannon-fodder approach to proposal teams, throwing people at the mountain of work with little direction as to what matters and what doesn’t\u003c\/li\u003e  \u003cli\u003e    Where many proposal managers are first-timers, chosen for their technical\/business expertise rather than their process management or marketing knowledge\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eThese factors combine to make a perfect storm of a work environment:  The stakes are high, the teams are unprepared, the time is short.\u003c\/p\u003e  \u003cp\u003eThis book helps newbies get started, teaching them how to survive.  It helps old hands get better, shoeing them how to thrive.  And it shows companies and organizations how to produce superior proposals while also looking after their people.\u003c\/p\u003e","brand":"Burnstown Publishing House","offers":[{"title":"Default Title","offer_id":47175287144688,"sku":"9781772570397","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781772570397_p0.jpg?v=1763710073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781772570397","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}