{"product_id":"9781775055907","title":"Story Design: The Creative Way to Innovate","description":"\u003cp\u003e\u003cstrong\u003eToday's leaders are under pressure to innovate–or else. Trouble is, they never learned how. \u003c\/strong\u003e\u003cem\u003eStory Design\u003c\/em\u003e\u003cstrong\u003e fixes that. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt's the only book that shows you how to design for the future using expertise you already have–narrative intelligence.\u003c\/p\u003e\u003cp\u003e“Fusing expertise from documentary storytelling and design science, \u003cem\u003eStory Design\u003c\/em\u003e is a valuable resource for innovation practitioners, corporate strategists, change agents and any organization or group struggling to change trajectory in a dynamic and uncertain environment.”\u003c\/p\u003e\u003cp\u003e–Lara Lee, President, Orchard Supply Hardware (division of Lowe’s Companies, Inc.)\u003c\/p\u003e\u003cp\u003eNarrative intelligence is today’s untapped superpower; it’s the fuel that drives our creative and analytical engines. We use it constantly, to make sense of and shape our world. It’s what enables us to imagine new services, analyze experiences, predict customer behavior, test theories, map business model canvases–and much more.\u003c\/p\u003e\u003cp\u003eIn this practical playbook, Denise Withers shares tools from her thirty-five years of work as a filmmaker, consultant and academic to help you go beyond storytelling and learn how to use story design to create everything from sneakers to strategy. Drawing on real world examples, she shows you how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003ediscover and develop fresh ideas\u003c\/li\u003e \u003cli\u003ecreate and test breakthrough solutions\u003c\/li\u003e \u003cli\u003eplan and lead innovation ventures.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eNarrative intelligence isn’t new. Neither is design. But no one has combined them before to reveal their hidden potential. Whether you’re an entrepreneur running a start-up or a world leader tackling system change, \u003cem\u003eStory Design\u003c\/em\u003e can help you develop the creativity and design thinking capacity you need to innovate on demand.\u003c\/p\u003e\u003cp\u003e----\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDenise Withers \u003c\/strong\u003elaunched her story career thirty-five years ago as a white-water filmmaker. After getting her feet thoroughly wet, she craved tougher assignments, and spent the next twenty years writing and directing documentaries for Discovery Channel. Ninety stories, eight awards and five continents later, she left the media to earn a Master of Science in design and start her own story studio. Since then, Denise has used story design to lead innovation in health, education and economic development across the Americas. She has worked for 100+ clients from industry, government, academia and not-for-profits. For fun, she races outrigger canoes, hikes with her dogs and starts campfires in the rain. www.denisewithers.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Denise Withers, Inc","offers":[{"title":"Default Title","offer_id":47042764013808,"sku":"9781775055907","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781775055907_p0.jpg?v=1763710937","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781775055907","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}