{"product_id":"9781775100508","title":"Freezing My Ass Off on Kilimanjaro: The Entrepreneur's Survival Guide for Building Traction on a Changing Business Terrain","description":"What better way to speak to the raw challenges of launching and running a successful business than to equate it to the struggles of climbing a mountain? \"Freezing My Ass Off on Kilimanjaro\" is a multifaceted business resource introducing the A.C.T.I.O.N. Plan business strategy, which takes new and seasoned business owners on a metaphorical journey \"up the mountain.\" LEANNE BROWNOFF, business coach and writer, uses her vast experience working with large and small businesses to create a culture of awareness that incites relevant and critical change necessary for today's businesses to adjust, survive, and thrive. With excerpts from her Mount Kilimanjaro climb, she overlays the riveting experience with compelling and informative business strategies, audio segments, and intriguing interviews with leading business owners, making \"Freezing My Ass Off on Kilimanjaro\" a survival guide for entrepreneurs poised to make traction in the business terrain.","brand":"Leanne Brownoff","offers":[{"title":"Default Title","offer_id":47032368857328,"sku":"9781775100508","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781775100508_p0.jpg?v=1763708982","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781775100508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}