{"product_id":"9781780350035","title":"The Single Sales Principle","description":"When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It's a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle  the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.","brand":"Fast Print","offers":[{"title":"Default Title","offer_id":47131348369648,"sku":"9781780350035","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780350035_p0.jpg?v=1763713764","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780350035","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}