{"product_id":"9781780529905","title":"Business, Society and Politics: Multinationals in Emerging Markets","description":"\u003cp\u003eThis volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.\u003c\/p\u003e","brand":"Emerald Group Publishing Limited","offers":[{"title":"Default Title","offer_id":47056321282288,"sku":"9781780529905","price":171.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780529905_p0.jpg?v=1763714371","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780529905","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}