{"product_id":"9781780633213","title":"Demystifying the Institutional Repository for Success","description":"Institutional repositories remain key to data storage on campus, fulfilling the academic needs of various stakeholders. Demystifying the Institutional Repository for Success is a practical guide to creating and sustaining an institutional repository through marketing, partnering, and understanding the academic needs of all stakeholders on campus. This title is divided into seven chapters, covering: traditional scholarly communication and open access publishing; the academic shift towards open access; what the successful institutional repository looks like; institutional repository collaborations and building campus relationships; building internal and external campus institutional repository relationships; the impact and value proposition of institutional repositories; and looking ahead to open access opportunities.\u003cul\u003e\n\u003cli\u003ePresents successful and creative marketing techniques of open access benefits and repositories useful to administrators, faculty, staff, and students\u003c\/li\u003e\n\u003cli\u003eStrategic campus and off-campus partnerships for garnering and archiving content, including metadata specialists, off-campus librarians, local\/state collaborations, including case studies\u003c\/li\u003e\n\u003cli\u003eSpecific tools for overall success of users in locating repository research (search engine optimization (SEO), analyzing Google Analytics), and more\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47140035952880,"sku":"9781780633213","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780633213_p0.jpg?v=1763713073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780633213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}