{"product_id":"9781780634012","title":"Building Communities: Social Networking for Academic Libraries","description":"Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’\u003cul\u003e\n\u003cli\u003eProvides information on how to plan, integrate, and assess the use of social media in academic libraries\u003c\/li\u003e\n\u003cli\u003eGives examples on the best social media technologies to implement in academic libraries\u003c\/li\u003e\n\u003cli\u003eDiscusses the skills and knowledge required in the academic library to launch a successful social media campaign\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47140124557552,"sku":"9781780634012","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780634012_p0.jpg?v=1763714122","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780634012","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}