{"product_id":"9781780671659","title":"TM: The Untold Stories Behind 29 Classic Logos","description":"\u003cp\u003e\u003ci\u003eTM\u003c\/i\u003e offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.\u003c\/p\u003e\u003cp\u003eThe book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, \u003ci\u003eTM\u003c\/i\u003e reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.\u003c\/p\u003e\u003cp\u003eBased upon comprehensive research, authoritatively written and including a wealth of archival images, \u003ci\u003eTM\u003c\/i\u003e is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.\u003c\/p\u003e","brand":"King, Laurence Publishing","offers":[{"title":"Default Title","offer_id":50096687382768,"sku":"9781780671659","price":40.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780671659","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}