{"product_id":"9781780671680","title":"100 Ways to Create a Great Ad","description":"\u003cp\u003e\u003ci\u003e100 Ways to Create an Ad\u003c\/i\u003e is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.\u003c\/p\u003e\u003cp\u003eThe process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.\u003c\/p\u003e\u003cp\u003eAimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, \u003ci\u003e100 Ways to Create an Ad\u003c\/i\u003e has wide-ranging appeal.\u003c\/p\u003e","brand":"King, Laurence Publishing","offers":[{"title":"Default Title","offer_id":50096675422448,"sku":"9781780671680","price":35.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780671680","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}