{"product_id":"9781780675626","title":"Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)","description":"\u003cp\u003e\u003ci\u003eCreating A Brand Identity\u003c\/i\u003e is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. \u003c\/p\u003e\u003cp\u003eExercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. \u003c\/p\u003e\u003cp\u003eCase studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. \u003c\/p\u003e\u003cp\u003eFilled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.\u003c\/p\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":47050594943216,"sku":"9781780675626","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780675626_p0.jpg?v=1763714449","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780675626","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}