{"product_id":"9781780677545","title":"So You Want to Publish a Magazine?","description":"\u003cp\u003eSo you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step. It covers all the nuts and bolts of magazine publishing, from budgeting and distribution to design and print.\u003c\/p\u003e\u003cp\u003eIt also acts as an inspirational resource, with case studies from magazines across the sector – from the most niche indie titles, through the main players of the independent scene, to the most innovative and successful larger scale publications. \u003c\/p\u003e\u003cp\u003eHow many people do you need? Do you want to take advertising? Should you hire a distributor or focus on subscriptions? Interviews with industry insiders – editors, art directors, printers, distributors, retailers and more – are filled with expert tips and examples so you can make the right plan for every aspect of your publishing project. \u003c\/p\u003e\u003cp\u003eBoth print and digital magazines are represented, with a focus on navigating the pitfalls associated with transitioning a print title to digital platforms (and vice versa), mastering social media and creating content specifically for digital readers.\u003c\/p\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":47032506777840,"sku":"9781780677545","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781780677545_p0.jpg?v=1763714804","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781780677545","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}